Learning Module: Understanding and Generating Demand for Immunization

Ever work on improving cold-chain management and training front-line workers only to realize virtually no increase in vaccine coverage? While supply side issues tend to be the primary focus of any immunization strategy, demand cannot and should not be neglected. This self-paced module by Learning Network for Countries in Transition focuses on the importance of generating demand, teaching learners the different types of demand, reasons why demand for immunization may be low, and how social and behavioural models can be used to understand and generate demand for immunization.

Course Objectives

-Define demand generation and vaccine hesitancy and understand the difference between them

-Identify behaviour change models and how they can be used to influence behaviour

-Map and identify barriers across the journey to immunization framework

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