[Special Opportunity] 5-week Workshop on Using Social Media for Public Health Campaigns

The Behavioral Science Network is excited to share a special opportunity offered by Upswell for the Boost Community: a practical workshop series on Using Social Media for Public Health Campaigns.

This free five-week workshop will offer actionable guidance to create impactful content and design, run and evaluate campaigns to meet strategic objectives. It is designed for anyone involved in implementing or supporting vaccination and other health communications campaigns on social media. Boost members are invited to share this opportunity with marketing and communication colleagues!

Sessions will be held in English starting Wednesday, September 14 at 9:00 AM EDT / 1:00 PM GMT (find your local time here). Participants who attend the first four sessions will receive a certificate of completion from Upswell. The fifth session is an optional in-depth dive into Facebook and Instagram Ads.

Register with Upswell by September 12 to join this series! The registration form includes questions about both you and your organization's experience using social media campaigns - please complete the form to help Upswell tailor the curriculum.

WHO IS THIS WORKSHOP FOR?

This series is designed for individuals who have or plan to run health communications campaigns on social media – with a particular emphasis on Facebook and Instagram.

It is also appropriate for anyone who wants a deeper understanding of social media so they can be better partners and provide better support to their marketing and communications implementation teams.

WHAT WILL THE WORKSHOP COVER?

The workshop will meet weekly on Wednesdays at 9:00 AM EDT / 13:00 GMT, covering the following topics:

💬 September 14: CONTENT STRATEGY

💬 September 21: CAMPAIGN STRATEGY DEVELOPMENT & DESIGN

💬 September 28: COMMENT AND COMMUNITY MANAGEMENT

💬 October 5: USING SOCIAL MEDIA POWERED MARKET RESEARCH AND M&E

💬 October 12: FACEBOOK / INSTAGRAM ADS TACTICAL TRAINING SESSION

ℹ️ More information on each session is available here.

DON'T FORGET!

Join the Behavioral Science - Immunization Network

The Behavioral Science - Immunization Network is proud to bring together immunization practitioners and social and behavioral science experts to explore how to apply behavioral science tools, methods and approaches to the delivery of immunization activities. Collaborations generated through this network will enable participants to design, implement and evaluate behavioral interventions to increase vaccine confidence, acceptance and uptake.

To join the Behavioral Science - Immunization Network, register for the Boost community and be sure to select the group you want to join when registering (Behavioral Science - Immunization Network).